A minimal luxury chocolate brand built around dark colours and paperboard design.
Midnight Chocolate is a branding and packaging project built around a darker, more minimal style. The work includes individual chocolate bar designs for dark chocolate, caramel, and milk chocolate, as well as a larger variety pack.
I focused on keeping the design clean while using colour to differentiate each flavour, with black for dark chocolate and the variety pack, brown tones for caramel, and light purple for milk chocolate.
The variety pack is designed as a paperboard drawer made from two pieces, a sleeve and an inner tray with a small lip to pull it out. Alongside the final designs, I explored the concept through sketches, sleeve designs, and physical prototypes to test how the packaging would function and feel.
