A branding, app, and campaign concept for a music platform.
Drift started as an app design where I focused on layout, navigation, and overall user experience. As I worked on it, I liked the visual direction and decided to build it out further into a brand.
I explored a car-themed concept, using an orange, black, and white colour palette to create a strong and recognizable look. The goal was to keep the interface clean while still giving the project a clear identity.
From there, I expanded the project into a full brand system, including logo design, app screens, and campaign visuals. This helped me explore how the branding and interface could work together as one consistent experience.
